15 Black-Owned Businesses to Support in 2020
Supporting Black-owned businesses is a small step we can do to effect change in the fight for racial justice and social inequities. Shopping from Black-owned businesses is one of many ways to join this fight, other than marching in local protests, signing online petitions, and calling your elected officials. I want this blog post to be a resource to anyone out there who is confused or is generally unaware of how to begin supporting Black-owned businesses. Let me help you out by introducing 15 black-owned businesses to support in 2020.
#1: BFYNE
According to the About page on Bfyne’s website, Buki Ade (a designer, entrepreneur, and Nigerian-American) was inspired to start a swimwear line after she realized that the swimwear industry lacked creativity and representation of African designers. Featured on Vogue, Glamour, and the Sports Illustrated Swimsuit Issue, Bfyne swimwear is an unapologetic tribute to women’s curves and confidence. With a motto like “unleash your inner Fynebabe",” I am hooked Bfyne’s about page goes on to say how Bfyne designs and creates body conscientious clothing for any woman who is fashion-forward, self-confident and willing to steal the spotlight.
You can purchase Bfyne swimwear on their online store www.bfyne.com.
#2: Phenomenal Woman
I love the meaning behind this business. Inspired by Maya Angelou’s “Phenomenal Woman” poem, the Phenomenal Woman Action Campaign brings awareness to social causes. Phenomenal Woman supports many nonprofits, including but not limited to: Families Belong Together, Justice for Migrant Women, and TGI Justice. These reasonably priced clothing items help spread the message about being a phenomenal _______. Phenomenally Black, Phenomenal Woman, Phenomenal Teacher - this website has it all. Shop their adult collection of unisex t-shirts, sweatshirts, leggings, bodysuits, and long sleeve shirts on Phenomenalwoman.us.
To find out more about what Phenomenal Woman does, check out their About page here.
#3: PATTERN
Created by no other than Tracee Ellis Ross herself, this haircare company is “here to fulfill the unmet beauty needs of the curly, coily & tight-textured hair community,” according to their Instagram. I love that they are now available at Ulta Beauty, making it more accessible for any curly-haired person. Not only do they have hair care products, but hair accessories and styling tools as well! Check out their Instagram below to find more information.
#4: Melanie Marie
This lady is so talented in the clothing and custom jewelry scene. Her business splits into two sections: handbags and clothing & custom jewelry. Want to buy some of her pieces? Visit her handbag and clothing store here or her custom jewelry store here.
#5: Beneath Your Mask
This skincare company is pure, potent, luxurious, and non-toxic. What more could you want from skincare? They also have retail partnerships with Neiman Marcus, Bergdorfs, and Credo. You can find out more information about this skincare company on their website beneathyourmask.com, or find them on Instagram below.
#6: Beauty Bakerie Makeup
If you are a fan of liquid lipsticks that won’t budge, this brand is for you. Beauty Bakerie is the real deal when it comes to amazing staying power. Their liquid lipstick does not budge, and I have tested this out myself! You can shop their variety of products (such as baking spray or eyeshadow palettes) on their website, Ulta, Morphe, and more.
#7: Briogeo
You might have heard of this brand before in a podcast sponsored segment, or maybe you passed by it on your way through the haircare aisle. Founder and CEO, Nancy Twine, is the youngest black woman to launch a line of shampoos, conditioners, hair masks (and more) at Sephora. To find out more about this clean & conscious hair care company, look at their website briogeo.com
#8: Buttah Skincare
Buttah Skincare is a skincare company that enriches unisex skincare for multicultural tones. While they are designed for melanin-rich skin tones, their skincare kit has products that are great for many skin tones. Included in their skincare kit are a cleanser, a vitamin c serum, and facial shea butter. I love that their shea butter is organic from Africa, meaning it is the real deal when it comes to moisturization. Find more information about their products on their website, or on their Instagram linked below.
#9:Mahogany Books
I believe that inclusivity and general kindness to humans are taught through literature at a young age, as well as the experiences in young childhood. These books have such a powerful, racial-inclusive atmosphere on their covers, you can’t help but want to dive in more. You can purchase these books online. Don’t forget to check out their blog, Black Books Matter, for staff recommendations and curated book lists.
#10: Partake Foods
Partake Foods is an allergen-free cookie company that is available in 8 flavors and can be found in more than 1,500 stores nationwide and online. Their flavors include chocolate chip, double chocolate chip, carrot cake, birthday cake, ginger snap, cookie butter, and triple chocolate. Want to find out where you can find these goodies? Visit their website partakefoods.com for more information.
#11: rayo & honey
I have always wanted a piece of wall art that spoke to me & others when they enter a room. These pennants, made by Roachelle Negron, are eye-catching and definitely a conversation starter. Roachelle Negron launched rayo & honey in 2015 and has since expanded her site to include totes, lapel pins, keychains, and bookmarks.
#12: Uoma Beauty
Uoma Beauty (pronounce oh-ma) was founded by Sharon Chuter in April 2019 with a collection that included concealer, eyeliner, eyeshadow palettes, lip gloss, lipsticks, highlighter, and a foundation formula that comes in 51 shades. FIFTY-ONE SHADES?! And they are cruelty-free? Sign me up, sis! You can shop their beauty products on uomabeauty.com.
#13: Camille Rose
Camille Rose is a line of clean skin and hair care products that you can find at Target, Walmart, CVS, Sally, Walgreens, and Rite Aid. I love the old-timey packaging, and there are so many reviews online that rave about the results experienced from using one of their various products. Eager to learn more? Visit their website, camillerose.com, to stock up on all of your new beauty favorites.
#14: Oh Happy Dani
Danielle Coke is an Atlanta-based illustrator and social media strategist that uses art and colorful doodles to address social inequities. These artworks help start difficult conversations about faith & racial justice, which is a conversation we need to have more than ever in 2020. I love that her graphics are eye-catching and easily sharable. You can further the conversation of racial justice by sharing her work (and crediting it) on social media or order one of her various products on her website.
#15: The Honey Pot Co.
The Honey Pot Co. is the first plant-based feminine care system. Everything is free from chemicals, toxins, artificial fragrance, or anything synthetic. They have also partnered with #HappyPeriod, a non-profit organization that brings menstrual health products to those in need while reshaping the conversations about periods, menstrual inequality, and taboos (according to their blog post linked here). For each #HappyPeriod vagina pin sold by The Honey Pot Company, they will donate 2 liners + 1 pad to help the most vulnerable of people that deal with vagina-related problems. I love this cause and everything that this company stands for. Learn more about this amazing Black-owned business on their website, or on their Instagram page linked below.
If you would like to look up Black-Owned businesses located in your area, visit The Official Black Wall Street Business Directory here or visit Supportblackowned.com. Below are also some apps and websites that you can visit to find different Black-owned businesses that are around you. Feel free to click on the name to take you to more information & download links for your appropriate mobile device.
Have you discovered a new Black-owned business today that you might purchase from?
Were there any brands or businesses that surprised you?
Please write in the comments which other Black-owned businesses I should check out and share with y’all!
